One of the most important qualities of a successful trial attorney is the ability to present the client’s case in a manner that enables jurors to adopt the attorney’s arguments as the truth. But doing so requires more than mere persuasion. According to a recent article by prominent trial attorney Paul Luvera, clever and persuasive arguments may in fact be counterintuitive if the attorney is not authentic – not authentic about the weaknesses in his case, and not authentic about his own weaknesses as well.
Authenticity as the Key to Acceptance
Attorney Luvera, who was inducted into the American Trial Attorneys Hall of Fame, refers to the research of Professor Brene Brown at the University of Houston on how relationships are formed, and the role of vulnerability, courage, worthiness and shame on people’s ability to relate to others. Professor Brown states that one of the most important keys to a successful relationship is the ability of one individual to relate to another, which is only possible if each party is able to identify with another’s beliefs, values, characteristics, or qualities. But it is impossible to truly accept and identify with another without each party being honest with the other and themselves.